You now have a new choice when shopping for a diamond or diamond jewelry.
In the past, you had to choose between the more expensive traditional mined diamonds or cheap low quality imitations
like Cubic Zirconia and Moissonite. With the arrival of Lab Grown Diamonds, you now can have a Real Lab Grown Diamond that according to the
Federal Trade Commission is identical in every way (except you didn't have to dig it up) to a mined diamond. We offer both at substantial savings to traditional retailers who have high overheads and selling costs
Why are they disrupting the diamond industry? Why do I need another diamond choice? What do I need to Know about them?
Our Founder, A Graduate Gemologist and 40 year jewelry industry veteran tells you what you need to know.Find out the Facts.